Data Over Ego

Pivoting & Listening to Customer Feedback w/ Jim Phillips - Honest Ecommerce Ep. 305

As the Co-Founder & CEO of Graymatter Labs, Jim Phillips is currently creating plant based alternatives to pharmaceutical drugs. Prior to Graymatter, he spent his career in early stage growth in both B2B & B2C SaaS platforms focused on digitizing commerce. Jim helped build Charm.io to acquisition in 2022. He was a Former Leadership Team at Ritual responsible for the Midwest Region of the US market. During his tenure at Ritual, he launched the US market with Chicago as the company's first expansion city in 2016. Prior to Ritual, Jim co-founded Fooda ($34M raised) & was on the founding team at HighGround (acq. July 18').

Watch here: Youtube

In This Conversation We Discuss:

[00:40] Intro

[01:19] Discovering a revolutionary product

[02:44] How D2C insights sparked a new venture

[04:14] Finding the right supplier for your product

[06:03] The black box of contract manufacturing

[07:16] Learning Meta ads to drive initial sales

[08:04] Launching subscriptions for wider reach

[09:09] Episode sponsors: StoreTester and Intelligems

[12:22] The power of networking at industry events

[12:55] Overcoming a life-threatening health challenge

[14:42] Deciding to go all-in after a life-altering event

[15:54] Discovering your true customers through feedback

[17:28] Using data over ego to make better decisions

[18:32] How customer interactions shape your brand

[19:31] How to stay resilient through business challenges

[20:22] Solving growth challenges with the right strategy

[21:12] Graymatter for better focus and productivity Resources:

The first drinkable ADHD supplement https://trygraymatter.com/ Follow Jim Phillips   / jim-phillips-5978827